Have you ever looked at a vehicle manufacturer's logo and wondered and what went on behind the scenes to create it? Well, lucky for you we've looked at every manufacturer we currently work with and found the history and meaning behind their logos.
This logo originated due to the star sign of the owner Carlo Abarthâ€™s star sign being scorpio and the fact that it would be hard to imitate. At first there were no colours but later on the colours were added as a tribute to Carloâ€™s fatherâ€™s home town of Merano.
The Italian car makerâ€™s logo has been around since 1910, itâ€™s unique and many people would be able to tell who owns the logo just by the two half patterns. The symbol has the cross on a white field on the left as a tribute to Milan and on the right is the famous Snake which is the symbol of one of Milanâ€™s most significant families â€“ the Visconti family.
If you look close youâ€™ll see that a man is coming out of the snakeâ€™s mouth â€“ the meaning behind this is allegedly a â€˜new beginningâ€™.
The Aston Martin logo hasnâ€™t always had the iconic wings and the logo was originally just the A & M on top of each other. The famous wings of today came in in 1927 before becoming more or less then logo of today in 1930. However. The concept of the wing motif was apparently borrowed from Bentley.
Audiâ€™s logo is one of the most instantly recognizable logos in the World. Even those with no interest in case could identify the famous four rings of Audi. But what exactly do the four rings represent? Well, before Audi became Audi AG there were four different companies â€“ the original Audi, DKW, Horch and Wanderer. When these four joined forces they created a logo which symbolises the four companies working in harmony â€“ hence the connected rings.
Thereâ€™s not much mystery to be found with the meaning behind the Bentley logo â€“ the â€˜Bâ€™ is for Bentley and the wings symbolise speed as their cars were known and are still known to be fast.
The BMW brand is one of the oldest car symbols in the world and traces its roots back to the Airplane industry around the first World War. However, once that company folded the founder of BMW Franz Josef Popp registered the name Bayerische Motoren Werke as well as a modern (a the time) roundel logo with the blue and whites of Bavaria. The timeless logo hasnâ€™t changed much since 1917 except to make it a little bit tidier with modern effects.
The history of the double chevron logo of Citroen is a peculiar one and dates back to the late 1800s when the founder Andre Citroen observed a chevron shaped gear which was used in milling.
The Dacia logo has no hidden meaning, itâ€™s been designed to be simple just like their cars.
The DS logo has been designed to give the impression of a â€œdifferent spiritâ€ with style and elegance and we feel like theyâ€™ve definitely achieved that. Click here to view our DS lease deals
The Ferrari logo is one of the most instantly recognizable logo in the World. The logo is simple with the national colours of Italy at the top and the prancing horse of the original founderâ€™s friend in black. The â€œSâ€ and â€œFâ€ stand for Scuderia Ferrari which is translated as stable/family/team Ferrari â€“ Ferrari was originally and for a long time a family owned business.
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FIAT are the initials of the company (Fabbricia Italiana Automobil Torino) and the current wreath style of the logo is to commemorate its 100th anniversary. Previously, the logo was a rhomboid logo with the initials. No hidden meaning here!
The script used for the â€œFordâ€ in the famous blue oval is from Henry Fordâ€™s engineering assistant came up with it but they both didnâ€™t come at once. The long tailed â€œFâ€ and the â€œDâ€ came in 1906 before final being paired with the oval in 1907. The logo that we know of today more or less came to be after some minor tweaks in 1927.
Honda left their imagination at the door with their automobile logo as itâ€™s just a â€œHâ€ that stands for Honda. Not the same kind of design if you consider the winged motorcycle logo.
Is the Hyundai just a slanted H to differentiate from Honda? Well, yes and no. It is indeed a H but thereâ€™s a hidden picture which is that the symbol is actually silhouettes of two men shaking hands! Amazing.
For a change, Infinity have not put the name or their initials in the logo. Instead, the luxury Japanese carmakers have designed a logo which shows a road leading into a horizon, a logo which pays homage to Mount Fuji and a logo which has no start or end point (infinite). Interesting!
The Jaguar logo is a picture of a Jaguar.
The Jeep logo is just the word â€˜Jeepâ€™.
Kia is another manufacturer opting for a text-only logo.
The Land Rover logo appears to be just text but there is a nice hidden meaning â€“ the green signifies the earth and exploration and the two small shapes to the left and the right signify â€˜aboveâ€™ and â€˜beyondâ€™ another nod to the manufacturerâ€™s reputation as a maker of explorative vehicles.
If you thought the Lexus logo was just an â€˜Lâ€™ for Lexus then youâ€™d be right. Thatâ€™s exactly what it is. The steel finish is to accentuate their professional and luxury cars, too.
Youâ€™ll notice the jumble of letters in Lotusâ€™ logo â€“ ACBC which are the initials of the companyâ€™s founder Anthony Colin Bruce Chapman. The rest of the logo is a bit of a mystery but one of our guesses is that the green is â€˜British racingâ€™ as Lotus is known for making sporty roadsters.
The Maserati logo features a trident from the Fountain of Neptune in Blolognaâ€™s Piazza Maggiore which is the companyâ€™s home city.. Using this symbol in the logo was a suggestion from one of the Maserati brotherâ€™s friends and they ran with it.
Although the logo clearly has the â€˜Mâ€™ right in the middle it still has some more hidden meanings such as the formation of wings to showcase Mazdaâ€™s desire to â€œsoarâ€ in the middle and many can argue they can see the face of an Owl. Take from Mazda themselves when they launched their new logo in 1998:
Capturing the spirit of Mazda, the stylised "M" evokes an image of wings in flight and symbolises the Mazda's flight toward the future. The "V" in the center of the "M" spreads out like an opening fan, representing the creativity, vitality, flexibility, and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.
Before Mercedes-Benz there was DMG and Benz and CIE. Daimler used Mercedes as their name and the three-pointed star as their logo â€“ the three points referring to Daimlerâ€™s desire to be dominant over land, sea, and air. Benz, on the other hand, used a simple circular logo with a wreath on the outside. When these two merged to become the modern-day Mercedes-Benz they simply merged their two logos together and the rest is history.
The MG logo is as simple as it gets with the initials of Morris Garages on it.
Thereâ€™s no hidden meaning behind the Mini logo. Weâ€™ve looked everywhere.
By translating the name of Mitsubishiâ€™s company you get a pretty good idea behind their logoâ€™s meaning. â€œMitsuâ€ means three and â€œhishiâ€ means diamond. The three diamonds stand for integrity, reliability and success â€“ the three core pillars the company stands for.
Previous Nissan logos had a traditional Japanese â€œrising sunâ€ in the background which has now been replaced by just the circle. The silver steel colour is there to represent modernity similar to most logos.
Unfortunately, we can not find any information as to why Peugeot chose the lion back in 1905 but what we do know is that it stands for passion and a feline-esque character. Interestingly, in modern day logos, the Lion is standing up which suggests an aggressive post.
Porscheâ€™s logo is derived from two other logos, the first is the coat of arms of the Free Peopleâ€™s State of Wurttemberg (minus the stags) and the coat of arms of Stuttgart (the capital). Porsche cars at the time (1952) were made in Stuttgart so this was a fitting tribute.
The modern day Renault logo doesnâ€™t have any hidden meaning as itâ€™s simply a design from 1972 to make the logo more eye catching and up to date to modern standards. The diamond shape debuted in 1946 after the second World war and it wasnâ€™t until 1972 that the diamond turned into the â€˜donutâ€™ shape of today.
The SEAT logo is simply an S.
The Skoda logo is one of the most unique logos in the automotive industry. The logo was designed by the original owners Laurin and Klement and depicted a native American crest. Over time the logo became an arrow with wings. To quote Skoda themselves â€œThe arrow of precision and the wings of progressâ€. The logo has been green in the past but more recently silver.
SMART is a cooperation between Swatch and Mercedes with the name actually standing for Swatch Mercedes ART. The logo has a C which stands for compact and a yellow arrow to signify forward thinking. Bet you didnâ€™t know that!
The name SsangYong literally means twin dragons and although hard to see at first the logo represents two intertwined dragons rising into â€œheavenâ€. Despite SsangYong not being exactly a household name, we think that theyâ€™re logo is one of the most original out there.Click here to view our Ssangyong deals
Subaru has perhaps the most hidden meaning all the logos on here, especially if youâ€™re not a fan of the Japanese brand. The name â€œSubaruâ€ in Japanese is the name for a cluster of stars called â€œPleiadesâ€ or â€œThe Seven Sistersâ€ with one of the sisters being invisible. The Subaru logoâ€™s seven sisters are based on that cluster of stars!
The Suzuki logo is a just an â€œSâ€ for the Suzuki. Boo!
Although at first glance the Tesla logo looks like a â€œTâ€ for Tesla but itâ€™s isnâ€™t. The logo actually depicts a cross section of an electric motor â€“ something thatâ€™s in all of their vehicles.
Itâ€™s a common myth that the Toyota logo includes every letter from the word â€œToyotaâ€. The logo according to Toyota themselves symbolizes â€œthe unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota's technological advancement and the boundless opportunities ahead.â€.
Vauxhall is one of the oldest vehicle manufacturing companies in the UK and the famous Griffin has been the symbol since the very beginning. The Griffin is derived from the coat of arms of Falkes de Breatue a mercenary solider who was given the Manor of Luton, in time the house he built, Fulkâ€™s Hall became Vauxhall. Vauxhall, the company, are based in the district and paid homage the coat of arms by using it as their logo of the famous Griffin driving a stake with a V on it into the ground.
The Volkswagen logo is simply a V on top of the W.Click here to view our VW Leases
The Volvo is latin for â€œI Rollâ€ which suggests moving forward â€“ in their case we assume it means moving forward with advancements etc. Now, the symbol for Volvo is a steel ring with an arrow pointing forwards alluding to â€œI rollâ€ but also the symbol for Iron in homage to Swedenâ€™s rich history in the Iron industry.