The Automotive Influencer Rich List

The Automotive Influencer Rich List
01 Jul 2020
By Ronnie Lawson-Jones
Getting paid to drive beautiful cars and take amazing road trips sounds like the stuff of fantasy, but a handful of the world’s top automotive influencers are really living that dream.

With millions of followers on platforms such as YouTube and Instagram, these are the A-list of the motoring world and are quickly becoming staples of automotive entertainment.

But living such an incredible lifestyle can’t come cheap, so just how much are the world’s most popular car influencers making per post?

1. Supercar Blondie

Estimated YouTube Earnings per Video - $4,352

Estimated Instagram Earnings per Post - $20,969

Combined Estimated Earnings per Post - $25,321

Alex Hirschi is better known as ‘Supercar Blondie’ and in an industry that’s still very male-dominated, isn’t just the top female influencer, but also the most popular overall.

While car channels and accounts can sometimes get pretty techy and in-depth about the inner workings of the vehicles, Alex offers a more lighthearted approach, embracing the sheer fun of driving beautiful cars, which has won her over 10 million followers across YouTube and Instagram, bringing in an estimated $21k per Insta post and $4k per YouTube video.

2. ChrisFix

Estimated YouTube Earnings per Video - $7,236

Estimated Instagram Earnings per Post - $2,730

Combined Estimated Earnings per Post - $9,966

ChrisFix is the most followed automotive YouTuber, with almost six and a half million subscribers on the platform, sharing DIY repair videos on his channel.

But with so many followers, not many actually know what Chris looks like, as he makes a point of hiding his true identity in his videos.

3. Salomondrin

Estimated YouTube Earnings per Video - $939

Estimated Instagram Earnings per Post - $8,490

Combined Estimated Earnings per Post - $9,429

Alejandro Salomon (known as Salomondrin) is popular on both YouTube and Instagram, with 1.6 million and 2.5 million followers on the two platforms, which equates to estimated earnings per post of $939 and $8,490.

He hit the headlines last year when his brand new McLaren Senna caught fire just two weeks after he purchased it!


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