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BMW 7 Series Reviews


BMW's 7 Series is one of the lower profile luxury saloons, but it has been quietly upping its game. By Andy Enright

Although cars like the Mercedes S Class, Jaguar XJ and the Audi A8 may proclaim their talents rather more stridently, the BMW 7 Series remains the choice for the enthusiast driver. Better looking and with a hybrid model on offer, the latest model is a formidable package.

The BMW 7 Series isn't always the most obvious choice when shopping for a luxury car. This might seem an odd statement given that the line has been around since 1977 and is the receptacle into which BMW pours everything it knows about the automobile, but it's nevertheless a fact. And a fact that's underscored in terms of sales, the big BMW being easily outsold in this country by the Jaguar XJ and the Mercedes S Class. The 7 Series has the Audi A8 and the Lexus LS covered but it's by no means the big mover and shaker in its sector. BMW major on driver's cars and the luxury sector is one where dynamic excellence is often nudged down the priorities list by fit and finish, dealer experience, image and styling. The latest 7 Series aims to improve the customer proposition with sharper styling, better efficiency and an interesting hybrid option.

The 7 Series has long been the sharpest steer in the executive sector and BMW hasn't been able to resist tweaking the suspension of this car a little. Modified rubber bearings, ball joints, stiffer dampers and retuned kinematics aim to offer an even better ride/handling compromise while self-levelling air suspension on the rear axle is now standard across the range. An electronically controlled damping system separates compression and rebound settings at each corner which underscores the car's appeal to keener drivers. All models other than the range-topping 760Li get electric power assistance for the steering, while Integral Active Steering is available as an option (and standard on 760Li), which combines the Active Steering system with a rear axle that also plays its part. The steering angle and power assistance at the front and the rear is controlled with electric motors. The most popular engine choice for UK buyers is the 258PS 3.0-litre 730d diesel while at the other extreme of the range is the 5,972cc 760Li V12, which features TwinPower turbo technology and delivers 544PS. This spirits it to 62mph in just 4.6s. The BMW ActiveHybrid7 uses a 320PS 3.0-litre petrol engine borrowed from the 740i and mates it to a synchronous electric motor, driven from a lithium-ion battery. Combined, the motor and engine can rustle up 354PS and 500Nm of torque. Other highlights include the 449PS 750i with its 4.4 V8 and the more mainstream 320PS 740i, a car that's a little overshadowed by its 740d diesel sibling, which manages 313PS and a rippling 630Nm of torque. 7 Series buyers might be spoiled for choice when it comes to engines, but there's no choice when it comes to transmissions. All models get an eight-speed automatic gearbox.

The latest 7 Series is one of those cars that looks indisputably more modern than before but it's hard to put a finger on quite why at first. That's because BMW has been deliberately subtle about the exterior styling updates. The main exterior changes are to the front and rear of the car, but in addition, the 8mm drop in the overall height of the vehicle has given it a more purposeful stance. At the front you'll spy the thirteen rather than nine slats in the more prominent kidney grille and the three-part lower air intake. Adaptive LED headlights can also be specified. Turn indicators on the lower part of the door mirrors, a redesigned rear light cluster and a splash more chrome on the back end complete the look. Drop inside and you'll find either Dakota or Exclusive Nappa leather, finished with real attention to detail. There's additional soundproofing in the window pillars to reduce wind rustle at speed, and BMW has also added more in the sills and boot areas. Variable colour ambient lighting is a classy touch. The seats have been redesigned for better comfort and support while 'Comfort' seats can also be ordered which can be fitted with either folding tables or a rear seat entertainment system that features 9.2-inch colour screens. These appear to be 'floating' thanks to their new slim design. Individual electrically adjustable rear Comfort seats are bound to be a popular option, while for real back seat bourgeoisie, try the long wheelbase version of the new 7 Series, with an extra 140mm in the wheelbase devoted to rear seat legroom and an extra 10mm of rear seat headroom as well.

The 730d - the model which has accounted for considerably more than half of all UK 7 Series sales since its introduction - remains the focus of BMW dealer attention and it's still a real winner when compared to many of its peers. It looks extremely strong value with a moderately optioned model weighing in at around £60,000. There are some boxes you really do need to tick when ordering your Seven, many of which take advantage of the more powerful operating system governing the central Control Display. This means that entertainment programs are simpler to operate, optimises office and online services and makes using the telephone that much easier. The BMW Professional Navigation system is now more powerful and features sharper map graphics and a 3D city mode, while passengers can take advantage of the full range of in-journey entertainment offered by BMW Online, all the office functions and BMW Mobile application preparation. Although many of us like to use the car to get away from the office, access to all of this information system integration and communications functionality is hugely empowering for the business user on the go. There's a whole host of clever safety features available too, although I'm not sure how many customers will be willing to put their hand in their pocket for features like BMW Night Vision featuring Dynamic Light Spot with pedestrian recognition technology, anti-dazzle LED High-Beam Assistant and Driving Assistant Plus with Stop & Go function and Speed Limit Display, which includes the no overtaking display from reading road sign symbols. Fitted as standard is Dynamic Safety with attention assistant. This initiates protective measures for the occupants if an accident situation is imminent. It includes seat belt tensioning, closure of any open windows, closure of sliding sunroof (if fitted), repositioning of passenger seat and automatic braking after impact. Reassuring. Perhaps the 7 Series' most interesting rival is one from within - the four-door BMW 6 Series Gran Coupe. It'll be interesting to see quite how this car scavenges sales, if at all.

The good news for existing 7 Series buyers is that the exterior changes to this model are subtle enough no to punch a big hole in the residual value of their car, which should hold firm at around 38% after three years for a 730d which reflects its position in the market. In other words, it's not quite as good as a Jaguar XJ or a Mercedes S-Class but better than an Audi A8. Few can touch the 7 Series when it comes to efficiency though, with the 730d returning 50.4mpg and emitting just 148g/km of CO2. The punchier 740d isn't far behind with 49.6mpg and 149g/km while petrol buyers will like the 740i's 35.8mpg and 184g/km. Of particular interest here is the ActiveHybrid7 which, if driven responsibly, will manage to eke 41.5 miles from a gallon of petrol and emit just 158g/km. The 7 Series' ECO PRO mode modifies the powertrain management and programming of the heating and air conditioning, heated seats and exterior mirror heating to operate at optimum efficiency. It also encourages an economical driving style.

The BMW 7 Series is a car that has done excellent business for its Munich manufacturer but which hasn't carved out a big slice of the pie in the UK. Since it was launched, there have been a number of very talented rivals arrive on scene to further complicate its task, but a policy of continuous incremental improvement has seen it maintain its position as the best of the luxury saloons to drive. It remains a hard car to love but one that demands respect. It's a towering technical achievement and one that does everything you'd expect from a flagship BMW. The 3.0-litre diesel engine is the most relevant and with abundant torque, it never feels as if you've taken the low cost option. If you do prefer the response of a petrol engine don't overlook the clever ActiveHybrid7 model.

BMW 7 Series Videos

BMW 7 Series Images


The BMW 7 series is the top of the range BMW. This was made for luxury and luxury is what you’ll get. This spacious BMW will definitely give you the VIP feeling. The 7 series is a bigger car than the other BMW’s in that range but that only means more space and more luxury to put into this top dog. If you’re thinking of leasing one of these beauties.

Key BMW 7 Series Points

As you know this is built for luxury. But don’t be put back by that, this still has BMW power under the hood and this car can really top those high speeds when it needs to. This has a 320 bhp 6 cylinder twin turbo engine with an 8 speed semi-automatic gearbox. The transmissions available are manual, automatic and hybrid. Petrol cars range from the 740i – 760i, Diesel cars range from the 730d – 740d, Hybrid cars are fixed ActiveHybrid. These come with different specs such as the SE, SE Exclusive, M sport and M sport Exclusive, which are all available with Blue Performance. Blue performance makes the engines produce cleaner emissions.

Why lease a BMW 7 Series

If you lease this car you will reap the benefits of a luxury car with the performance capabilities of a sports coupe, the executive luxury interior that would satisfy anyone and an engine producing cleaner emissions with the help of the TwinPower Performance all in one fantastic car. The 7 series has a beautifully crafted interior made for relaxation and driver comfort. You can really tell from the quality of the interior. The engine used in the BMW has been thought about and really taken into consideration, as the Blue Performance is a really nice touch. It’s nice to know that a big luxury saloon car can be Eco friendly too.

  • TwinPower Performance Available
  • Well Crafted Interior Design
  • Hybrid Transmissions Are Available
  • Brilliant Engines
  • BMW Reliability & Engineering


The options to have a hybrid transmission and the TwinPower Performance are brilliant choices by BMW.

If you were to lease this car you have got a top spec luxury sports motor, but it will more Eco friendly than most other top of the range cars. The interior is spacious and it contains everything a driver and passengers would ever need for a short or long journey. Most of all, it doesn’t lose the sporty BMW feel and it’ll satisfy you sports car lovers too.

For information on a BMW 7 Series lease or to ask our team a question about leasing a car, please feel free to call us on 01565 880880, or choose your car on the website and click the green button to enquire online.